Cleaning your whitewall tires with the incorrect cleaners can permanently damage the color and quality of the tire.

Stay away from cleaners that contain bleach, silicon, or harsh chemicals.  These cleaners may make the tire shine white for a time, but eventually they will cause deep yellowing and cracking that can not be reversed.  We have a specially formulated cleaner we call  Wide White.  It contains citrus oil, one of the best natural cleaning compounds.

The most important thing is to keep the tires clean from day one.  Just like a white shirt, if dirt and grim is allowed to sit on the tire, the white wall may never return to it's original bright white.